Established in 2013, Fooljhadi is an exclusively hand crafted brand of jewelry with a distinct Indian flavor. Fooljhadi’s signature is its distinctive ability to capture the essence of India. Using traditional embroidery techniques and blending Indian art with Western concepts is what makes it unique.
The label’s designer-Divya’s love for embroidery, fabrics and technique started at a young age when she would visit her mothers studio and observed skilled craftsmen at their best on hours end. These early years became a strong foundation for fashion and design. She furthered her education in the field at Pearl Academy of Fashion in New Delhi and gained experience as a merchandiser at one of Asia’s largest export houses. As time progressed Divya decided to venture out on her own with something fresh and exciting and Fooljhadi was born.